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Privacy Policy for Aurora ID

Last Updated: 24/10/2024

Aurora ID (“we,” “our,” “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.aurora-id.uk and use our services, including but not limited to interior design consultations, product sales, and design content (“Services”). Please read this policy carefully to understand how we handle your personal data.

By using our website and services, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Information We Collect

We may collect and process the following personal data:

• Personal Identifiable Information: Includes, but is not limited to, your name, email address, telephone number, billing address, and payment information when you make a purchase or sign up for services.
• Usage Data: Information about how you use our website, including IP address, browser type, browsing behavior, pages visited, and the time spent on those pages.
• Cookies and Tracking Technologies: We use cookies and similar tracking technologies to enhance your experience, track usage data, and analyze how our website is used. You can manage cookie settings in your browser.

2. How We Use Your Information

We use the information we collect to:

• Provide and maintain our website and services.
• Process transactions and send relevant communications regarding your order or service request.
• Personalize and improve your user experience.
• Manage and update your account.
• Send marketing and promotional communications if you opt-in to receive them.
• Analyze website traffic and optimize performance.
• Comply with legal obligations and enforce our terms and conditions.

3. Sharing Your Information

We do not sell or rent your personal information to third parties. However, we may share your data with third parties in the following circumstances:

• Service Providers: We may share your information with third-party service providers to facilitate our services, process payments, and provide customer support.
• Legal Compliance: We may disclose your information where required to comply with applicable laws, regulations, or legal processes, or in response to lawful requests by public authorities.
• Business Transfers: If we are involved in a merger, acquisition, or asset sale, your personal data may be transferred as part of the business.

4. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes we collected it for, including for legal, accounting, or reporting requirements. Afterward, we will either delete or anonymize your data.

5. Your Data Rights

You have the right to:

• Access: Request a copy of the personal data we hold about you.
• Rectification: Request correction of any inaccurate or incomplete information.
• Erasure: Request deletion of your personal data under certain circumstances.
• Restriction of Processing: Request a temporary restriction on the processing of your personal data.
• Data Portability: Request that your data be transferred to a third party.
• Withdraw Consent: Opt-out of marketing communications or withdraw consent where you have previously provided it.

If you would like to exercise any of these rights, please contact us at [email] or use the contact form available on our website.

6. Data Security

We implement appropriate technical and organizational measures to safeguard your personal data from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Third-Party Links

Our website may contain links to third-party websites. If you click on these links, you will be directed to external websites that are not operated by us. We advise you to review the Privacy Policy of any third-party site as we are not responsible for their practices.

8. Children’s Privacy

Our website and services are not intended for individuals under the age of 18. We do not knowingly collect personal data from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us to have it removed.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date. You are encouraged to review this policy periodically to stay informed about how we protect your data.

10. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:

Mulberry House, Beechlands,
Best Beech Hill,
East Sussex TN5 6JT

Company Registered Number : 12355077
VAT Registered Number : 353311726

Email: info@aurora-id.uk